Nordic-Knot: Where Heritage Meets Culinary Creativity
Nordic-Knot isn’t just about pretzels—it’s a celebration of craftsmanship, community, and culinary innovation. Founded by Eric Lundberg and Melissa Romano in 2017, (Melissa and her husband Jason also own Lake Anne Brew House), this dynamic duo has combined their unique talents to create a brand beloved by food enthusiasts and businesses alike. From Eric’s Swedish-inspired pretzels to Melissa’s show-stopping charcuterie spreads, Nordic-Knot, located in Reston, Virginia, offers a little something for everyone.
Their signature pretzels, crafted with a nod to Eric’s Nordic heritage, have earned a loyal following, while Melissa’s charcuterie creations—ranging from personalized boxes to large-scale corporate grazing tables—never fail to impress. And let’s not forget their decadent Chocolate Pretzel Croissant, a standout item at the Lake Anne Farmers Market that sells out week after week.
Nordic-Knot has become a shining example of how tradition and creativity can come together to build something truly special. With a dedication to quality and innovation, they continue to delight customers and inspire the culinary world. In this exclusive interview, we explore how Nordic-Knot, one of our commercial photography clients, has grown into the beloved brand it is today, what inspires their creations, and what exciting plans are on the horizon for 2025.
What inspired the unique name 'Nordic-Knot'? Does it have a special meaning to you?
Eric: My Nordic roots trace back to my Swedish ancestry, which has always been a source of pride and inspiration for me. The name "Nordic-Knot" reflects this heritage—"Nordic" honors my Scandinavian background, while "Knot" nods to the iconic shape of the pretzel. These pretzels, however, are far from the traditional German variety.
The recipe was born from countless hours in the kitchen with my daughter Kayla. Together, we experimented, adjusted, and refined until we created something truly unique—a Scandinavian-inspired pretzel that’s entirely our own. This recipe is more than just a culinary creation; it’s a testament to creativity, collaboration, and the joy of crafting something special with family.
What’s been the most rewarding part of seeing Nordic-Knot grow?
Eric: I’ve enjoyed watching the business grow from an idea into a fully sustainable operation. Building something from the ground up while learning and adapting along the way has been incredibly fulfilling.
What’s coming up for Nordic-Knot in 2025?
Melissa: Nordic-Knot is working towards further expansion in 2025 and is currently working on plans for doubling our production capacity and square footage again. In 2023, we added a second production facility, and this year we are looking to grow again. Our target market of resellers, which includes restaurants, breweries, cafes, sports venues and entertainment venues continues to grow and we are always on the lookout for new resellers.
How would you describe Nordic-Knot’s work with East 27 Creative?
Melissa: Jennifer Heffner with East 27 Creative, has a great eye for food and product photography and has worked with our company since it was established in 2017 to provide us with promotional and product photography, as well as lifestyle photography for our company and our wholesale customers. Jennifer has personally photographed our products in each of our reseller’s locations, providing not only us with fantastic content for marketing, but also allowing us to share that co-branded content with our resale/wholesale customers.
How do you use the photos within your marketing?
Melissa: We utilize the work of East 27 Creative for our product menus and brochures, printed marketing materials, and social media. Access to our digital files and large and small-resolution images makes sharing our content convenient and easy.
Special offerings, upcoming events, or other things we should watch for?
Melissa: Not only is it football playoff season, but we’re also gearing up for Valentine’s Day, Mardi Gras, and National Pretzel Day! Whether it’s a party box of pretzels, chocolate-covered pretzels for your Valentine, a bouquet of long-stemmed pretzels, or a pretzel charcuterie smorgasbord for your next party or gathering, Nordic-Knot has you covered!
What was the first moment you realized Nordic-Knot would be a success?
Eric: The moment we partnered with Wolf Trap National Park for the Performing Arts was a big turning point. It really confirmed that people were excited about our product.
Do you have future visual storytelling plans you’d like to share?
Melissa: We are creating new marketing materials this winter/spring and launching new specialty items, so we look forward to East 27 Creative providing us with great images and visual content.
What’s the best customer feedback or reaction you’ve received about your products?
Eric: One of the most memorable came from a French customer who said, “This is the best croissant I’ve ever had.” Such a high compliment from someone who knows good pastries.
We’d love to know what your go-to items are in your own kitchen. What can always be found in your refrigerator or pantry?
Melissa: Condiments, lots and lots of condiments! Great pretzels require great dips!!
Discover the delicious world of Nordic Knot, where their signature Scandinavian-inspired pretzels and other mouthwatering creations await. From their perfectly crafted pretzels to their fan-favorite chocolate croissants to their charcuterie offerings—ranging from personalized boxes to impressive corporate grazing tables—Nordic Knot offers something special for every occasion. Visit their website to explore their full range of offerings and place your order today!
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